The Flint Group, a major international manufacturer of graphic arts consumables wanted to explore new lines of business. This new business was to complement their existing business and support their customer base, as well as expand further into the creative publishing market. Ideally it would have a service component as part of business.
Our final plan was to create a service business that would use a subscription or transaction based technology to enable customers to streamline and ensure color control throughout the publishing and production processes. Additionally there were other components that would include process support and consulting opportunities.
We did extensive research to establish the potential market size for a new business of this type, and presented the plan to the board of directors. When we got the ok to proceed, we developed the business plan and created a three component solution. This ultimately included new software software development, researching and negotiating cooperative business relationships as well as packaging of the business offerings.