The past couple of years have been difficult, to say the least, with the disruptions caused by the pandemic. But for many of the vendors in our community, research & development efforts, while slowed down a bit, certainly did not come to a complete halt. Most of these companies were preparing for big announcements at drupa 2020 which was canceled, and then held virtually in 2021. And in the U.S., PRINTING United 2020, which was targeted to use up to a million square feet of exhibit space in Atlanta, and then PRINTING United 2021 scheduled for Orlando, were also canceled due to safety concerns. These are just three examples of industry events around the globe that were either canceled or put on hold, events that would have been key showcases for new products manufacturers planned to bring to market.
In lieu of the in-person events, many conducted or participated in virtual events to get the word out. This approach, of course, is not the most effective way to debut high-dollar-value production and industrial inkjet solutions, but under the circumstances, it was the best that could be done.
I recently spoke with The Canna Report, alongside Elizabeth Gooding of Inkjet Insight, where we talk about the latest inkjet printing trends. Read more on that here.
